Beyond its direct impact on training costs, the economic benefits of Digital Learning can be measured in terms of efficiency and team performance. For example, in the case of implementing a new commercial offer, such as launching a product, e-Learning makes it possible to train all employees more quickly, at national and international levels. Losses from unrealized sales due to lack of skills can be limited.
Reducing training costs shouldn’t be a company’s only goal. The effectiveness and therefore the profitability of its training programs must be at the heart of its considerations. Clearly, the company must look at ROI, rather than simply focusing on direct costs which would be tantamount to viewing training as a simple charge. Digital Learning brings many benefits to positions (like efficiency, skills and motivation), sales activity and therefore business (turnover, but also the internal and external image of teams as efficient and competent).
Companies seem sensitive to the double benefit of cost reduction and increased efficiency, as shown in Afinef’s 2018 e-Learning Barometer (2), where companies surveyed on their motivations for deploying e-Learning said they did so to:
- reduce and optimize training costs (63%),
- focus on training quality and effectiveness (56%).