If the assets are numerous, Digital Learning is not the only solution. “We chose Blended Learning: the initial training is always done face-to-face, allowing us to get to know the new franchisees better. Continuing education is then mainly digital. However, during a major development of the concept, or for the launch of a flagship product, digital training can be used to introduce the subject, then face-to-face training is organised to deepen it and to answer questions”, says Hourtal. Another advantage of Digital Learning: the diversity of formats, to adapt to topics and avoid burnout. NaturHouse offers quizzes, games, multiple choice quizzes, videos, case studies based on fictitious clients to which the learner must bring a customised program, evaluations, memo cards and more. It’s a complete platform for learning, checking their knowledge or updating their skills is provided, even if the virtual classroom has not been deployed, so as not to impose additional technical equipment on franchisees. For now, NaturHouse has not deployed collaborative or social features, which are designed to create a link between franchisees. “You have to progress in stages. Today, even franchisees who are not comfortable with new technologies are embracing Digital Learning. Social Learning will come later”, concludes Hourtal.