Project Description

Multinational US Asset Management
More than $12 billion in sales
Present in 30 countries around the world

Needs :
  • Improve the form and content of its face-to-face training on Behavioural Finance
  • Train investors and private bank managers
  • Capture learners’ attention during training sessions using digital resources

BlackRock : Behavioural Finance


  • Reengineering classroom training in Blended Learning mode

  • Using a box to connect the participants’ smartphones to Wi-Fi and facilitate interaction within the group

  • Simple, fun activities: quiz, survey, challenge and brainstorming

Benefits & Results

  • Use of multiple media to generate a “reminder” of the educational message to increase memorisation opportunities

  • Quiz encourages learner involvement

  • Memorisation and understanding of complex concepts through videos (combining image, movement and sound)

  • Immediate, real-time view of learning progress and feedback for the trainer

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