Project Description
L’Occitane is a cosmetics brand based on the principles of aromatherapy and herbal medicine
More than 8500 employees for 3285 points of sale
Worldwide presence in 90 countries
Needs:
Train salespeople in “L’Occiway” sales techniques
Assess learners’ sales behaviours
L’Occitane: Customer Journey
Solutions
A launch teaser to support the training communication campaign
Training divided into 4 short and interactive episodes
Training based on simulation
Bénéfices & Résultats
Multi-media solution (Smartphone, Computer and Tablet) for easy consultation and distribution
Better sales performance with a direct effect on sales volume
Commercial team revitalised by the implementation of an innovative and easily accessible solution
