Project Description

Buff is a Spanish ready-to-wear brand created in 1998. It distributes its products distributed throughout the world. Its flagship products are seamless multifunctional headbands and scarves.


  • Test and strengthen the knowledge of distributors and sellers of Buff products
  • Optimize this learning through both theoretical and practical content
  • Standardize training for all learnerst



  • Training module mixing: A dynamic e-Learning grain featuring the theoretical aspects of the products, accompanied by videos, animations and evaluation quizzes / A Serious Game allowing learners to put themselves in a situation of advising and selling Buff products to customers
  • Deployment of the module on an online platform allowing use on a computer and tablet
  • Two main targets with a different purpose: Training of distributors and sellers of Buff products & Information of the general public about the brand and its products

Benefits & Results

  • Training combining theoretical content and practical situations
  • Opportunity for learners to learn where and when they want to learn
  • Complementary to the face-to-face training provided by the brand’s trainers
  • Better pedagogical impact of the training
  • Significant reduction in face-to-face training time
  • Reduced travel costs, especially for limited access areas

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