Project Description
Buff is a Spanish ready-to-wear brand created in 1998. It distributes its products distributed throughout the world. Its flagship products are seamless multifunctional headbands and scarves.
Needs:
- Test and strengthen the knowledge of distributors and sellers of Buff products
- Optimize this learning through both theoretical and practical content
- Standardize training for all learnerst
BUFF
Solutions
- Training module mixing: A dynamic e-Learning grain featuring the theoretical aspects of the products, accompanied by videos, animations and evaluation quizzes / A Serious Game allowing learners to put themselves in a situation of advising and selling Buff products to customers
- Deployment of the module on an online platform allowing use on a computer and tablet
- Two main targets with a different purpose: Training of distributors and sellers of Buff products & Information of the general public about the brand and its products
Benefits & Results
- Training combining theoretical content and practical situations
- Opportunity for learners to learn where and when they want to learn
- Complementary to the face-to-face training provided by the brand’s trainers
- Better pedagogical impact of the training
- Significant reduction in face-to-face training time
- Reduced travel costs, especially for limited access areas
