Project Description

As an American company, Baxter provides a broad array of drugs and medical devices in two vitally important areas: hospital therapies and kidney therapies
48,000 employees in 60 countries around the world
More than 10 billion euros of turnover

Needs :
  • Promote its new Dialysis membrane: HDx by Theranova

  • Highlight the higher permeability performance than conventional dialyzer membranes

  • Create a more attractive interactive solution involving health professionals

Theranova, Interactive Wall


  • A touch screen, informative on the characteristics of the membrane

  • Real exposure of the entire membrane and for cutting

  • A touch screen composed of a fun activity representing the great filtration power of the HDx membrane

Benefits & Results
  • Better visibility on sites: local Baxter and events

  • Better promotion of the membrane to health professionals

  • Baxter’s proven modernity with professionals thanks to interactivity and innovation

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