Project Description
As an American company, Baxter provides a broad array of drugs and medical devices in two vitally important areas: hospital therapies and kidney therapies
48,000 employees in 60 countries around the world
More than 10 billion euros of turnover
Needs:
- Promote its new Dialysis membrane: HDx by Theranova
- Highlight the higher permeability performance than conventional dialyzer membranes
- Create a more attractive interactive solution involving health professionals
