Project Description
As an American company, Baxter provides a broad array of drugs and medical devices in two vitally important areas: hospital therapies and kidney therapies
48,000 employees in 60 countries around the world
More than 10 billion euros of turnover
Needs:
- Help sales representatives promote the new Baxter filtration membrane
- Facilitate the work of health professionals through the Smartphone application
- Better visualize and understand the characteristics of the new membrane
Baxter: Prescription App
Needs
- Demonstration of a 3D filtration membrane using augmented reality
- A Smartphone version to calculate the filtration of medium molecules and present the results on a graph
- A more complete Tablet version, featuring videos, files and calculators in Baxter monitors
Benefits & Results
- This application presents in a simple way the scientific evidence and tests demonstrating the filtration quality of Baxter products
- Calculation support for the choice of the dialysis model best suited to the patient
- Comparison of characteristics and performances of two different membranes
