According to INSEE (french Institute of national economic statistics), a high turnover rate is close to 15%.
In 2022, the average turnover rate was 25% for the sales force*.
The retail sector is particularly impacted by the economic situation in addition to the post covid-19 impact.
Companies are more sensitive and want to invest in retail training to address their issues and contribute to sales performance such as :
- Ensuring the harmonisation of the sales force, who represent the brand ambassadors in a vast network.
- Adapting to the evolution of retail, which is now moving towards a “phygital” offer.
- Enable learners to train at any time to be productive and efficient.
Take a cross-functional approach to better consider feedback from the field.
It is recommended that companies provide training focused on retail sales techniques to ensure good sales performance in order to achieve their strategic objectives, remain competitive and ensure their employer brand.
e-Learning is not limited to in-house training. Nor is it limited to the company’s employees. When used properly, the advantages of digital learning make it an ideal tool to boost the marketing of products or services. For sales representatives, salespeople, and distributors, and even in stores.
Here are some explanations :
Among the many applications of Digital Learning, training in products, services and sales techniques is one of the most promising for companies. There are two main reasons for this:
• The variety of profiles that can be involved, from sales teams to distributors, including in-store salespeople and even customers.
• The very concrete operational benefits for the company, as the results directly related to its sales.